The marketer's handbook :
Young, Laurie, 1955-
The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young. - Chichester, West Sussex, U.K : Wiley, 2011. - xix, 494 p. : ill. ; 25 cm.
Includes bibliographical references(p. [469]-477) and index.
"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--
9780470746875 9781119973522
Marketing.
BUSINESS & ECONOMICS / Sales & Selling
658.8
The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young. - Chichester, West Sussex, U.K : Wiley, 2011. - xix, 494 p. : ill. ; 25 cm.
Includes bibliographical references(p. [469]-477) and index.
"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--
9780470746875 9781119973522
Marketing.
BUSINESS & ECONOMICS / Sales & Selling
658.8