MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00946cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
16666527 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220714162229.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110225s2011 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470746875 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119973522 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DDC |
| Transcribing agency |
GU |
| Modifying agency |
TODS |
| Language of cataloging |
ENGLISH |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Young, Laurie, |
| Dates associated with a name |
1955- |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The marketer's handbook : |
| Remainder of title |
reassessing marketing techniques for modern business / |
| Statement of responsibility, etc. |
Laurie Young. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Chichester, West Sussex, U.K : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 494 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references(p. [469]-477) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Sales & Selling |
| Source of heading or term |
bisacsh. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
