The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young.

By:

Young, Laurie, 1955-

Material type: Text

TextPublication details: Chichester, West Sussex, U.K : Wiley, 2011.Description: xix, 494 p. : ill. ; 25 cmISBN:

9780470746875
9781119973522

Subject(s):

DDC classification:

658.8 22

Summary: "This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- Provided by publisher.

Item type:

Book

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Current library	Call number	Status	Date due	Barcode
Main Library East Wing General Stacks	658.8 YOU (Browse shelf(Opens below))	Available		GUL22070119

Includes bibliographical references(p. [469]-477) and index.

"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- Provided by publisher.

There are no comments on this title.

to post a comment.