Marketing management : analysis, planning and control / (Record no. 709)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00492nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020323b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DDC |
| Transcribing agency | GU |
| Modifying agency | TOD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip.- |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : analysis, planning and control / |
| Remainder of title | Philip Kotler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Jersey; |
| Name of publisher, distributor, etc. | Prentice -Hall, |
| Date of publication, distribution, etc. | c1972. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv , 885p.; |
| Other physical details | ills. |
| Dimensions | 25cm |
| 500 ## - GENERAL NOTE | |
| General note | includes bibliographical references and indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library West Wing | Main Library West Wing | 23/03/2002 | Donation | 0005036 | 658.8 KOT | GU-MLW23061086 | 23/03/2002 | Book |