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Services marketing:integrating customer focus across the firm/ Valarie A. Zeithaml and Mary Jo Bitner
Material type:
TextPublication details: New Delhi; Tata McGraw-Hill, c2003.Edition: 3rd edDescription: xx,668p.; ill. 25cmISBN: - 0070530424
- 658.8 ZEI
Book
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Main Library West Wing | 658.8 ZEI (Browse shelf(Opens below)) | Available | GU-MLW23061099 |
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| 658.8 STI Sales management: decisions, strategies and cases/ | 658.8 STI Sales management: decisions, strategies and cases/ | 658.8 SWI Marketing: an analytical and evaluative approach to business studies/ Ian Swift | 658.8 ZEI Services marketing:integrating customer focus across the firm/ | 658.8 ZIK Marketing / | 658.8 ZIK Marketing / | 658.800151 RAD Pushing the numbers in marketing : |
Includes index
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