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Rethinking marketing: towards critical marketing accountings/ Doughlas Brownlie, Mike Saren, Robin Wensley and Richard Whittington
Material type:
TextPublication details: New Delhi; Sage publications, c1999.Description: xii,273p.; ill. 23cmISBN: - 0803974914
- 658.8 RET
Book
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Main Library West Wing | 658.8 RET (Browse shelf(Opens below)) | Available | GU-MLW23061107 |
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| 658.8 QUE Marketing : | 658.8 REE Industrial marketing: analysis, planning and control/ | 658.8 REE Industrial marketing: analysis, planning and control/ | 658.8 RET Rethinking marketing: towards critical marketing accountings/ | 658.8 ROS Marketing communications: | 658.8 SMI Marketing Communication/ | 658.8 SOC Social Marketing : |
Includes index
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