Integrated marketing communications / David Pickton, Amanda Broderick.
Material type: TextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, c2005.Edition: 2nd edDescription: xxii, 761 p., [16] p. of plates : ill. (some col.) ; 25 cm. + 1 CD-ROM (4 3/4 in.)ISBN:- 0273676458
- 658.802 PIC
Current library | Call number | Status | Date due | Barcode | |
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Main Library West Wing | 658.802 PIC (Browse shelf(Opens below)) | Available | GU-MLW23061142 |
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658.802 FIL Marketing communications/ | 658.802 LEH Analysis for marketing planning / | 658.802 LEH Analysis for marketing planning / | 658.802 PIC Integrated marketing communications / | 658.804 BRE Business-to-business marketing / | 658.804 HUT Business marketing management/ | 658.804 McD Key account management/ Malcolm McDonald, and Diana Woodburn |
Includes bibliographical references and index.
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