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Marketing communications: Theory and applications/ John R.Rossiter and Steven Bellman
Material type:
TextPublication details: Australia: Pearson Education, 2005Description: xix,500p.: includes ill., 26cmISBN: - 1741032695
- 23 658.8 ROS
Book
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Main Library West Wing | 658.8 ROS (Browse shelf(Opens below)) | Available | GU-MLW24020016 |
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| 658.8 REE Industrial marketing: analysis, planning and control/ | 658.8 REE Industrial marketing: analysis, planning and control/ | 658.8 RET Rethinking marketing: towards critical marketing accountings/ | 658.8 ROS Marketing communications: | 658.8 SMI Marketing Communication/ | 658.8 SOC Social Marketing : | 658.8 STI Sales management: decisions, strategies and cases/ |
includes bibliographical references and indexes
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