Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.
Material type: TextPublication details: Mason : South-Western Cengage Learning, c2010.Edition: 8th edDescription: xx, 668 p. : ills. Col.; 29 cmISBN:- 978-0-324-59360-0
- 658.82 SHI
Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|
Main Library West Wing General Stacks | 658.82 SHI (Browse shelf(Opens below)) | Available | GU-MLW20110291 |
Browsing Main Library West Wing shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
658.800846 SIL The silver market phenomenon : | 658.802 FIL Marketing communications/ | 658.812 ABR The seven myths of customer management : | 658.82 SHI Advertising, promotion, and other aspects of integrated marketing communications / | 658.827 BRI Football brands / | 658.827 DE'M Brand avatar : | 658.827095 BAL The brutal truth about Asian branding and how to break the vicious cycle / |
Includes bibliographical references and indexes.
There are no comments on this title.
Log in to your account to post a comment.