Marketing management : analysis, planning and control / Philip Kotler
Material type: TextPublication details: New Jersey; Prentice -Hall, c1972.Description: xiv , 885p.; ills. 25cmSubject(s): DDC classification:- 658.8 KOT
Current library | Call number | Status | Date due | Barcode | |
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Main Library West Wing | 658.8 KOT (Browse shelf(Opens below)) | Available | GU-MLW23061086 |
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658.8 KER Marketing/ | 658.8 KOT Principles of marketing : | 658.8 KOT Social Marketing :Influencing behaviors for good/ | 658.8 KOT Marketing management : analysis, planning and control / | 658.8 KOT Marketing for hospitality and tourism / | 658.8 KOT Marketing for hospitality and tourism / | 658.8 KOT Marketing management / |
includes bibliographical references and indexes
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