The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young.
Material type: TextPublication details: Chichester, West Sussex, U.K : Wiley, 2011.Description: xix, 494 p. : ill. ; 25 cmISBN:- 9780470746875
- 9781119973522
- 658.8 22
Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|
Main Library East Wing General Stacks | 658.8 YOU (Browse shelf(Opens below)) | Available | GUL22070119 |
Browsing Main Library East Wing shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
658.8 LAS Marketing frontiers : | 658.8 LYN Managing the delight factor/ | 658.8 PET A preface to Marketing Management/ | 658.8 YOU The marketer's handbook : | 658.80076 LUC assessing the marketing environment | 658.802 CAS Cases in Marketing / | 658.802 ROS Cases in strategic marketing / |
Includes bibliographical references(p. [469]-477) and index.
"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- Provided by publisher.
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