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1. Book
Data Network handbook : An interactive guide to network architecture / Reed, Kenneth.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Van Nostrand Reinhold, c1996
Availability: Items available for loan: Main Library East Wing (1)Call number: 025.066 58 REE.

2. Book
Marketing on the Internet/ Ellsworth, Jill H; Ellsworth, Matthew V.- by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada: John Wiley and Sons, c 1997
Availability: Items available for loan: Main Library East Wing (1)Call number: 380.1 ELL.

3. Book
Truth, lies, and advertising : the art of account planning / by Jon Steel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1998
Availability: Items available for loan: Main Library West Wing (1)Call number: 659.111 STE.

4. Book
The new positioning : the latest on the world's 1 business strategy Jack Trout and Steve Rivkin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1996
Availability: Items available for loan: Main Library West Wing (1)Call number: 659.111 TRO.

5. Book
Cash, customers, and Ads that sell : Brad sugars' 149 best hints, tips and strategies on how to write ads that sell/ Bradley J. Sugar and Trevor Mayhew by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Brisbane : Action international publishing private Ltd., c2000
Availability: Items available for loan: Main Library West Wing (1)Call number: 659.132 SUG.

6. Book
Tested advertising methods / John Caples ; forward by David Ogilvy ; introduction by Gordon White by Series: Prentice Hall business classics
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Paramus : Prentice Hall, c1997
Availability: Items available for loan: Main Library West Wing (1)Call number: 659.132 CAP.

7. Book
Consuming reality: The commercialisation of factual entertainment/ by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Palgrave Macmillan, 2012
Availability: Items available for loan: Main Library East Wing (1)Call number: 384.5532 DEE.

8. Book
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason : South-Western Cengage Learning, c2010
Availability: Items available for loan: Main Library West Wing (1)Call number: 658.82 SHI.

9. Book
Understanding sponsored search : core elements of keyword advertising / Jim Jansen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge ; New York : Cambridge University Press, c2011
Availability: Items available for loan: Main Library East Wing (1)Call number: 659.144 JAN.

10. Book
Advetising/ Frank Jefkins by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London; Prentice Hall, c2000
Availability: Items available for loan: Main Library West Wing (2)Call number: 659.1 JEF, ...

11. Book
Advertising principles and practice/ Wells Burnett Moriarty by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi; Prentice-Hall India, c2000
Availability: Items available for loan: Main Library West Wing (2)Call number: 659.1 WEL, ...

12. Book
Advertising Management/ Manenedra Moha by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi; Tata McGraw-Hill publishing company limited, c1989
Availability: Items available for loan: Main Library West Wing (2)Call number: 659.1 MOH, ...

13. Book
Advertising management/ Rajeev Batra, John G. Myers and David A. Aaker by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi; Prentice-Hall of India, c1996
Availability: Items available for loan: Main Library West Wing (2)Call number: 659.1 BAT, ...

14. Book
Advertising:theory and practice/ Sandage, Fryburger and Rotzoll by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi; A.I.T.B.S publishers, c2002
Availability: Items available for loan: Main Library West Wing (2)Call number: 659.1 SAN, ...

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