Your search returned 136 results.

Sort
Results
1. Book
Introduction to marketing / Richard L. Lynch, Herbert L. Ross, Ralph D. Wray. by Series: The Gregg/McGraw-Hill marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Gregg Division, McGraw-Hill, c1984
Availability: Items available for loan: Main Library East Wing (1)Call number: 658.8.
Lists:

2. Book
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson/Addison Wesley, c2004
Availability: Items available for loan: Main Library East Wing (1)Call number: 658.8/72.
Lists:

3. Book
Marketing frontiers : concepts and tools / Dana-Nicoleta Lascu, Kenneth E. Clow. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : Atomic Dog Pub., c2004
Availability: Items available for loan: Main Library East Wing (8)Call number: 658.8 LAS, ...
Lists:

4. Book
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1997
Availability: Items available for loan: Main Library East Wing (2)Call number: 658.8342, ... Main Library West Wing (1)Call number: 658.8342.
Lists:

5. Book
Principles of marketing : activebook version 2.0 / Philip Kotler, Gary Armstrong. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004
Availability: Items available for loan: Main Library West Wing (1)Call number: 658.8 KOT.
Lists:

6. Book
Marketing / Roger A. Kerin ... [et al.]._ by Series: The Irwin/McGraw-Hill series in marketing
Edition: 7th ed._
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, 2003
Availability: Items available for loan: Main Library East Wing (5)Call number: 658.8, ...
Lists:

7. Book
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Main Library East Wing (1)Call number: 658.8.

8. Book
Marketing / Roger A. Kerin ... [et al.]. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003
Availability: No items available.
Lists:

9. Book
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: The Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: Main Library East Wing (1)Call number: 658.8.

10. Book
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: No items available.
Lists:

11. Book
International Marketing/Micheal R. Czinkota and Ilkka A. Ronkainen by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia; Harcourt College Publishers, c2001
Availability: Items available for loan: Main Library East Wing (2)Call number: 658.8 CZI, ... Main Library West Wing (1)Call number: 658.8 CZI.

12. Book
CIM Coursebook: Integrated marketing communication 2003-2004 Fill, Chris
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Butterworth Heinermann 2003
Availability: Items available for loan: Main Library East Wing (1)Call number: 658.8 FIL .

13. Book
Marketing: knowledge and skills for success Blythe, Jim by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London; Sage Publication, c2006
Availability: Items available for loan: Main Library West Wing (1)Call number: 658.8 BLY .
Lists:

14. Book
Contemporary strategic marketing by Brennan , Ross (...et al) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York; Palgrave macmillan, c2003
Availability: Items available for loan: Main Library West Wing (1)Call number: 658.8 BRE.
Lists:

15. Book
Cases in Marketing Management by Bernhardt, Kenneth. L (.....et al)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Irwin 1991
Availability: Items available for loan: Main Library East Wing (2)Call number: 658.8 BER , ...

16. Book
Strategic marketing for nonprofit organisations Andreasen, Alan R , Kotler ,Phillip
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall 2003
Availability: Items available for loan: Main Library East Wing (4)Call number: 658.8 AND , ...
Lists:

17. Book
Marketing Operations Beamish, Karen
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth Heinemann 2003
Availability: Items available for loan: Main Library East Wing (2)Call number: 658.8 BEA, ...
Lists:

18. Book
The practice of market and social research: introduction/ Yvonne McGivern by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Prentice Hall , c2006
Availability: Items available for loan: Main Library West Wing (1)Call number: 658.83 McG.

19. Book
Research for marketing decisions / Green , Paul E and Tull, Donald.S by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi; Prentice- Hall of India, c1999
Availability: Items available for loan: Main Library West Wing (1)Call number: 658.83 GRE .

20. Book
Marketing Research / by Burns, Alvin C and Bush , Ronald. F by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey; Prentice Hall, c1991
Availability: Items available for loan: Main Library West Wing (1)Call number: 658.83 BUR.


Gulu University Library | Gulu University P.O. Box : 166 Gulu, Uganda
Tel : +256-(0) 4714-32924 or +256-(0) 4714-33988 or +256-(0) 4714-32094 / E-mail : library@gu.ac.ug